Join the call for Facebook Ad Grants | Weekly Roundup

• Nonprofit Tech 2.0 reports on the findings of a month-long experiment with Facebook ads. The bottom line? It’s probably worth a try. (And while you’re Facebooking, become a fan of the Page they set up urging Facebook to start an Ad Grants program like the one Google runs for AdWords.)

• Have you taken steps to ensure that your nonprofit’s site looks just as spiffy on mobile phones as it does on your desktop computer? Laura Quinn at Idealware explains the options for mobile optimization and shares some helpful resources.

• There’s no shortage of blog posts listing the reasons why businesses and/or nonprofits should use social media. You’ve probably read half a dozen already today. But most take it for granted that you’re talking to US-based audiences–how might the list differ elsewhere in the world? UK marketing firm Ren Media identifies some of the top reasons a company looking to reach consumers in China should jump on the social bandwagon (hat tip to Social Media Today for the link).

• It’s the big awards show everyone’s buzzing (and Buzzing) about: the second annual Shorty Awards, recognizing excellence in tweeting! Check out this year’s winner in the nonprofit category–To Write Love On Her Arms–for some inspiration in your own Twitter efforts.

• Pop quiz question: what’s the capital of Kansas? Topeka, you say? Wrong. It’s Google. I would comment, but the good folks from Duluth, MN have done it far, far better than I could.

A weekly roundup of interesting reads from the online world of nonprofit communications. Check out my Delicious bookmarks or follow me on Twitter for more noteworthy links.