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August 4, 2009

Information is everywhere

If you enter the subway near Port Authority you might just pass through this. Yes, that’s right: H&M is advertising on the little spinning turnstile you have to push through to enter the subway.

Turnstile at Port Authority

Years ago, I read that the average American receives thousands of marketing messages every blooming day. I tried to find the exact source of that stat and found several references, ranging from 3,000 to 5,000 messages daily. This was, incidentally, back in the days before Facebook, Twitter, and other social media reshaped our communication habits. If I had to make an educated guess, I’d say that the average American receives at least 3,000 marketing messages daily, but the average wired American or urban American may be receiving closer to 10,000.