If in doubt, leave it out | Weekly Roundup

• We all know jargon is the enemy of good writing, but avoiding it isn’t easy. Melinda McKee explains how her organization cut down on the insider-language over on Kivi Leroux Miller’s Nonprofit Communications blog.
• Recent research from web usability consultant Jakob Nielsen shows cutting out unnecessary words is even more important when you’re writing content that will be read on a mobile device.
• If you’re thinking about starting a blog for your nonprofit (or if you manage your nonprofit’s existing blog), check out Roger Burks’s great advice on how to create, manage, and evolve a successful nonprofit blog.
• Struggling to stay on top of your organization’s Twitter feed? Lindsay Oberst’s run-down of the best Twitter dashboards for nonprofits will have you streamlining your tweets in no time.
• And, last but not least, a useful recap of best practices for customizing your Facebook page from Krysty Petrucci at Social Media Today.

Visit the Duck Call every Monday for our weekly roundup of interesting reads from the online world of nonprofit communications. Liz (@elizabethricca) and Maddy (@maddymilan) take turns sharing useful links and other nonprofit fun.