Effective site suffers just a bit from form-over-function syndrome.
Function before form. Sarah Durham offer tips on how this organization can make a few simple adjustments to make their already effective site an even stronger one.
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Get nerdy (and more effective) with Hick’s Law
It was a pretty exciting day when I learned about Hick’s Law. For years, I had argued that the more options people are given online, the less likely they are to take action at all—and now I had an academically accepted law to back that insight up!
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Big Duck
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Is it time to rethink your website?
It's been 20 years since the launch of the world's first website, and now it is hard to imagine what we ever did without them. In the mid- to late-1990s, nonprofits started creating websites of their own. These sites were relatively static and look like ancient artifacts when you look back in time thanks to the handy Way Back Machine. (If you've never used this tool, try it. Enter the URL of your site, or another you love, and take a trip down memory lane.
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