Building relationships online | Weekly Roundup
- Network for Good and TrueSense Marketing just released the results of a seven-year study of online donors and how they interact with nonprofits over time, and it’s chock-full of interesting insights that can help you build better relationships with your supporters. Nothing brightens up a Friday like a good set of data.
- Does your nonprofit have a YouTube channel? Make the most of it with these helpful tips and takeaways from a recent panel on YouTube best practices, hosted by the Ad Council and Google.
- On Forum One’s blog, Courtney Clark explains the whats, whys, and hows of online card sorting–a useful tool for figuring out the best way to approach your website’s organization, and fun to boot.
- You have Google Analytics all set up, but do you know how many people are actually seeing the stuff you post? As Jason Falls points out on Social Media Explorer, measuring your online presence can be an interpretive process–it’s important to approach it with perspective and maybe a grain or two of salt.
- The line between personal and professional gets blurrier by the day–especially online. So even if your organization doesn’t use social media officially, you might want to consider giving guidelines to your staff about how to represent you and talk about your work. To get you started and inspired, check out Timo Luege’s case study about creating a social media policy for the International Federation of Red Cross and Red Crescent Societies on Social Media 4 Good.
A weekly roundup of interesting reads from the online world of nonprofit communications. Follow me on Twitter @elizabethricca for more noteworthy links.