Brandraising: How nonprofits raise visibility and money through smart communications
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Big Duck’s founder and CEO, Sarah Durham, introduces our holistic, mission-driven approach to communications—with a special focus on fundraising efforts.
Brandraising outlines practical guidance for nonprofit leadership and staff to not only communicate better, but develop a clear, comprehensive, and integrated marketing strategy.
Required reading for anyone interested in, or responsible for, nonprofit communications. Sarah clearly and concisely explains and illustrates, with vivid metaphor and precise example, the process and principles behind successful, well-considered communications. "Brandraising" provided me with a conceptual framework and a helping hand in articulating best practice to others.