Branding and your capital campaign

Creative director, Claire Taylor Hansen joins the Capital Campaign Toolkit podcast “Toolkit Talks” with Amy Eisenstein and Andrea Kihlstedt to examine why a capital campaign needs a “brand” and how it should be different from the organization’s brand.

Claire sits down with Amy and Andrea to share her ideas about how a brand should capture the spirit or personality of the organization and the campaign, and her thoughts about the kinds of campaign materials organizations might use in their campaigns, plus how to develop them.

Listen here on Capital Campaign Toolkit’s site.