Branding and communicating about legacy giving to younger donors
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Learn how your nonprofit can align your legacy and planned giving messaging with your broader brand, steps you can take to ensure consistency across all communication channels, how you can build trust to encourage commitments, and ways to promote the importance of this type of investment among younger donors.
In this session, Farra Trompeter, co-director, and Lori Kranczer, founder of Link Elevating Philanthropy, shared examples and suggestions for your nonprofit, and offer some new ideas to inform your overall approach, ways to create consistency across communications channels, and strategies to nurture younger donors for future planned gifts.
