#PinItToWinIt | Weekly Roundup

This week’s roundup is brought to you by our Strategy Intern, Natasha Winegar. Natasha is a recent graduate of the Milano School of International Affairs, Management, and Urban Policy at The New School. You can follow her on Twitter @natashawinegar.

• Are you an Executive Director thinking of going social? The National Military Family Association’s ED, Joyce Raezer, recently did! She shares her experiences and some tips on how to make it work for your organization over on the Associations Now site. Oh, and we love seeing our clients in the news!

• Do you heart the #? Well, according to the WSJ, you might be able to use it on Facebook soon and actually have it mean something in terms of functionality. Until then, you’ll have to get your hashtag fix on Twitter and Instagram.

• Wondering if your Pinterest efforts are worth it? Pinterest just launched its own analytics platform to help you figure it out. Mashable has all the info about it and other Pinterest changes we can expect soon.

• Looking for ways to see if your social media activity is translating into mission success? Nonprofit Quarterly shares some tips for measuring and tracking how effectively you are engaging your supporters on social media, including how to make the most out of your hashtags.

• With all of the amazing work your organization is doing, the pressure to spend very little on overhead can be frustrating — particularly since those expenses often lead to greater success. In a powerful Ted Talk, Dan Pallotta, founder of the AIDS Ride, discusses what is wrong with the way we think about charity and calls for changes to the charity “double standard.”

Visit the Duck Call every Monday for our weekly roundup of interesting reads from the online world of nonprofit communications.