Resources to plan your nonprofit’s best year of communications ever

Planning your communications efforts for 2017? Here are a few articles I hope will help you map out smarter goals, objectives, strategies, and tactics for your nonprofit this year. (Consider them fireside reading for that ski weekend you’ve got coming up.)

What are we raising awareness for anyway? Will help you think in smarter, more specific terms about what that murky term “awareness” really does for your organization.

Eight ways your attempts to raise awareness will likely fail identifies typical roadblocks that you can avoid with a few simple practices.

The many shades of awesome campaigns will help you think more about the different types of awareness-raising campaigns you may need in 2017.

Lastly, if you’re interested in measuring how aware Americans are of your nonprofit consider participating in our upcoming Brandraising Benchmark study. Details are online here and there are just a few spots left.