The power of brand democracy

Democratizing branding means exploring new and deeper ways to co-create, share, and integrate brands into an organization’s culture.

This session, lead by creative director, Claire Taylor Hansen, and Jennifer Daw Holloway, director of communications at Ipas, will address the theory behind this powerful idea and practice, show examples of democratic branding in action, and share some tactics you can immediately take to democratize—and invigorate—your brand.