The power of a good tagline

What’s in a tagline and what does it say about your organization? If you have one, how does it connect to this moment? If you don’t, have you questioned what a good tagline could do for you?

In this session, we will discuss how to assess if you should change or develop a tagline, outline the process to create one, including how to build buy-in and engage your community, and explore ways you can use your tagline to build your nonprofit’s voice.

Chief growth officer, Farra Trompeter will co-lead this interactive discussion with Chandra M. Hayslett, communications director at the Center for Constitutional Rights, and Ambar-Mentor Truppa, vice president of communications at the Shriver Center on Poverty Law. They will share their experiences and provide case studies that speak to how they developed their new taglines and the ways these slogans have helped them inspire audiences and push their organizations in the work they do.

Learning outcomes:

• Apply strategic thinking to determine if you should change or create a new tagline for your organization
• Define types of taglines and evaluate if your tagline could be doing more to tell your story
• Learn lessons you can replicate and pitfalls to avoid in developing taglines and guiding a branding process