Start with why: The importance of rooting your communications in vision, mission, and values
Hosted by Association of Fundraising Professionals New York City Chapter for Fundraising Day in New York 2022
June 17, 2022 9:45 am–June 17, 2022 10:45 am
Why does your organization exist, what do you do, and how do you make decisions? Clear vision, mission, and values are essential to building strong relationships with your community–including donors. We will explore how to develop these statements, discuss who to include, and share how these statements can guide your communications.
Farra Trompeter, co-director, will co-lead this conversation with Wayne Ho, President & CEO of the Chinese-American Planning Council, Ruth McFarlane, Chief Advancement Officer of the Ms. Foundation for Women, and Pinky Vincent, Assistant Director of Development and Marketing of Change Machine.
- Ways to engage various audiences in developing and applying these statements
- How to use these statements to guide your marketing and communications
- How prioritizing a meaningful process of improving marketing and communications can lead to better fundraising outcomes