How to plan, create, and evaluate a year-end digital fundraising campaign – part one

In this two-part webinar series, we’ll discuss emerging trends; setting goals and audience priorities; creating a theme and selecting channels; mapping out timing; and more.

You’ll also learn how to evaluate your campaign so you know what to measure before you launch—and what to analyze and learn from once the dollars come in. Big Duck’s director of strategy, Menaka Chandurkar, and co-director, Claire Taylor Hansen, will help you plan out your campaign’s core components and design a roadmap so your team can bring it all to life.

These sessions will include polls and time for questions, as well as worksheets and resources to provide an interactive and customizable experience that you’ll be able to apply to your nonprofit’s upcoming year-end campaign.

These sessions will help you:

• Generate new ideas inspired by what other nonprofits are doing  
• Learn about inclusive and equitable fundraising practices
• Understand year-end and digital fundraising common practices and apply them to your nonprofit
• Learn how to leverage tools like #GivingTuesday to raise more
• Plan, create, and evaluate your own year-end digital fundraising campaign

Who should attend?

Development and communications staff from nonprofit organizations with an existing list of individual donors to solicit online and/or offline. Those who are newer to digital fundraising will find the most value in this series.

Please note: This webinar series is open to nonprofit professionals only

When and where?

These sessions will be broadcast via Zoom on the following dates:

Session 1: Wednesday, Oct 2; 1:00-2:30p ET 

Session 2: Wednesday, Oct 9; 1:00-2:30p ET 

What does it cost?

Price: Fees below cover both sessions with recording and resources from each shared afterwards.

• $150: Organization budget: $5 million or higher or consultant
• $100: Organization budget: $1-5 million
• $50: Organization budget:  $500,000-1 million
• $25: Organization budget: under $500,000

Questions?

Contact Jen Petersen at [email protected]