Build a marketing plan for your nonprofit – part 2

Knowing your audience and setting strategies and tactics to engage them

In session two of this four-part series, Menaka Chandurkar, director of strategy, and Michelle Behar, senior strategist will help you understand your audience and consider which strategies can engage them effectively.

Throughout this webinar series, we’ll help you build a comprehensive marketing plan that will steer your communications efforts. You’ll dive into goals, audiences, channels, and more through hands-on exercises and collaborative discussions.

By the end of the course, you’ll have key elements of your marketing plan ready, along with actionable steps and a customizable template to share with your team.

These sessions will help you:

• Set a primary goal to guide your plan and select two measurable objectives
• Draft a profile of a current or prospective desired audience member
• Apply new strategies and tactics to your own marketing plans
• Assign roles and responsibilities for your team
• Start mapping out a timeline for putting the plan into action

Your registration for this series covers all four sessions, and participants will receive recordings after each one.

• $300: Organization budget: $5 million or higher or consultant
• $200: Organization budget: $1-5 million
• $100: Organization budget: $500,000-1 million
• $50: Organization budget: under $500,000

Take advantage of early-bird rates! Buy tickets by November 8, 2024, and enroll your staff in our 2-for-1 promotion.

Accessibility: Closed captions and live transcription will be available for all sessions. You’ll receive a link to resources, presentations, and recordings within two business days after each session. If you have other accessibility needs, please reply and let us know and we’ll do our best to accommodate them.

Questions?

Contact us at [email protected]