Build a marketing plan for your nonprofit – part 2

Knowing your audience and setting strategies and tactics to engage them

In session two of this four-part series, Menaka Chandurkar, and Michelle Behar, Big Duck’s senior strategists, will walk you through getting to know your audience and setting strategies and tactics to engage them.

During this interactive, four-part webinar series we will help you develop your organization’s marketing plan to guide your communications activities. We’ll explore your goals, audiences, channels, and more with lots of hands-on exercises and sharing.

Throughout the course, you will develop elements of your marketing plan and receive steps to put it into action, including a template you can customize and share with your colleagues.

These sessions will help you:

• Set a primary goal to guide your plan and select two measurable objectives
• Draft a profile of a current or prospective desired audience member
• Apply new strategies and tactics to your own marketing plans
• Assign roles and responsibilities for your team
• Start mapping out a timeline for putting the plan into action

Cost: Your registration fee covers all four sessions, and participants will receive recordings after each one.

• $250: For organizations with an annual budget of $10 million or higher or for consultants
• $200: For organizations with annual budgets between $5–$10 million
• $150: For organizations with annual budgets between $1–$5 million
• $100: For organizations with annual budgets between $500,000–$1 million
• $50: For organizations with an annual budget of $500,000 or lower (please note we have reached our limit for free tickets previously offered at this level)

Questions?

Contact us at [email protected]