Build a marketing plan for your nonprofit – part 2

Knowing your audience and setting strategies and tactics to engage them

In session two of this four-part series, Farra Trompeter, Big Duck’s Co-Director, will walk you through getting to know your audience and setting strategies and tactics to engage them.

During this interactive, four-part webinar series we will help you develop your organization’s marketing plan to guide your communications activities. We’ll explore your goals, audiences, channels, and more with lots of hands-on exercises and sharing.

Throughout the course, you will develop elements of your marketing plan and receive steps to put it into action, including a template you can customize and share with your colleagues.

These sessions will help you:

• Set a primary goal to guide your plan and select two measurable objectives
• Draft a profile of a current or prospective desired audience member
• Apply new strategies and tactics to your own marketing plans
• Assign roles and responsibilities for your team
• Start mapping out a timeline for putting the plan into action

Cost: Your registration fee covers all four sessions, and participants will receive recordings after each one.

• $200: For organizations with an annual budget of $10 million or higher
• $150: For organizations with annual budgets between $5–$10 million
• $100: For organizations with annual budgets between $1–$5 million
• $50: For organizations with annual budgets between $500,000–$1 million
• FREE: For organizations with an annual budget of $500,000 or lower

Questions?

Contact us at [email protected]