The power of brand democracy – integrating brands into culture

Democratizing branding means exploring new and deeper ways to co-create, share, and integrate brands into an organization’s culture. In this session, Claire Taylor Hansen, creative director of Big Duck, and Jennifer Daw Holloway, director of communications at Ipas, discuss the theory behind this powerful idea and practice, show examples of democratic branding practices in action, and share some tactics you can immediately take to democratize—and invigorate—your brand.

This session will take place from 1:00 – 1:30 p.m. MST.