Creating a brand that shapes perceptions and inspires action

Today’s nonprofit leader must be a persuasive communicator across a range of contexts—from the private donor meeting and grant proposal to the public protest and social media. Learn how an effective branding practice can build your nonprofit’s capacity to shape audience perceptions and ignite action to advance your mission and your issues with Big Duck’s Director of Strategy Ally Dommu, the Chinese-American Planning Council’s Chief Strategy Officer Simon Chiew, and Girls for Gender Equity’s Director of Marketing and Storytelling Morgan Fletcher.

Learning outcomes:

1. What your nonprofit can achieve with an effective branding practice
2. How you can tap into the attitudes, feelings, and beliefs people have about your nonprofit and your issues to influence the likelihood of future action
3. Principles and examples of effective nonprofit branding in action

NOTE:  This session is now part of a virtual conference. You can purchase full access to the virtual Fundraising Day New York (FRDNY) platform prior to June 5, 2020, and watch videos from over 40 educational sessions across 12 fundraising disciplines, including marketing and communications. You can also visit www.FRDNY.org after June 5 to purchase individually recorded sessions like this one.