Focus on Your People, People!

Increasingly, strategic plans seem to map out communications and fundraising objectives like, “increase awareness,” “reach a new base of donors,” or “become a household name.” But how do you know if you’re raising awareness and building a recognizable brand unless you’ve got an affordable way to benchmark and measure?

The pros and cons of three different research methodologies to help you get to know your audience.

There are a lot of ways to write well. When you’re going for “beautiful but confusing,” think James Joyce. When you’re going for “clear and motivating”—as most of us are when writing copy for communications materials—Ulysses probably shouldn’t be your inspiration. So what does good copy look like?