Branding: Communicating your organization’s identity through your brand

How do you ensure your organization is speaking with one voice? Based on Sarah Durham’s book “Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications” (Jossey-Bass, 2010) this workshop introduces nonprofits to the concepts of brandraising that can help you improve your fundraising, outreach and relationship-building communications through your brand. We’ll discuss the how to infuse your brand’s identity in all components of your brand and how to ensure your communications team implements your brand successfully.

Key takeaways:

1. Understand the key components of your brand
2. How to develop and implement procedures around branding and a style guide