Keeping your nonprofit brand current

Many social justice organizations are investing in their brands. Why? Because a strong brand can them help connect with more people, run successful campaigns, and inspire action.

Rather than giving your campaign a distinct look and feel, we recommend using colors, language, and visuals that feel connected to your overall brand. Use this checklist to help you get started.

The visuals an organization utilizes can have a huge impact on how its audiences feel. And color is the biggest, most obvious visual tool at a nonprofit’s disposal.