Build a marketing plan for your nonprofit – part 1

Understanding your context and setting goals and objectives

In the first session of this four-part series, Menaka Chandurkar, director of strategy, and Michelle Behar, senior strategist, will help you consider your current landscape and set clear, actionable goals and objectives.

Throughout the interactive series, we’ll work together to craft a tailored marketing plan to drive your organization’s communications strategy. You’ll explore key elements like defining your goals, identifying target audiences, and selecting the best channels—supported by hands-on exercises and collaborative discussions.

By the end of the course, you’ll have developed key components of your marketing plan and be equipped with a customizable template and practical steps to bring it to life.

These sessions will help you:

• Set a primary goal to guide your plan and select two measurable objectives
• Draft a profile of a current or prospective desired audience member
• Apply new strategies and tactics to your own marketing plans
• Assign roles and responsibilities for your team
• Start mapping out a timeline for putting the plan into action

Your registration for this series covers all four sessions, and participants will receive recordings after each one.

• $300: Organization budget: $5 million or higher or consultant
• $200: Organization budget: $1-5 million
• $100: Organization budget: $500,000-1 million
• $50: Organization budget: under $500,000

Take advantage of early-bird rates! Buy tickets by November 8, 2024, and enroll your staff in our 2-for-1 promotion.

Accessibility: Closed captions and live transcription will be available for all sessions. You’ll receive a link to resources, presentations, and recordings within two business days after each session. If you have other accessibility needs, please reply and let us know and we’ll do our best to accommodate them.

Questions?

Contact us at [email protected]