What’s the nonprofit rebrand effect? Video interview with Big Duck’s Sarah Durham

Back in 2012, Phipps CDC, a 40-year-old human services organization in the South Bronx, was struggling to communicate clearly, consistently and effectively. Target audiences, particularly potential clients and supporters, did not always understand the focus of the organization, and Phipps CDC suspected this was getting in the way of growth. With a newly hired communications staff and a strategic plan in place, they were ready to change their communications, so they embarked on a rebranding process.