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May 3, 2012

Who’s in Charge of Communications These Days?

Instead of thinking of communications as a separate department, nonprofits should start seeing everyone as a communicator, regardless of if it’s in their job title or not. It’s up to the program, development, and executive staffs to identify meaningful topics on the organization that should be shared externally and make sure it’s handled well–otherwise that content gets lost, or can feel filtered and less engaged. In this article on Guidestar, Sarah Durham explains how to get your staff singing from the same songbook. 

Read the rest of this article on the Guidestar website