We want to know… How do you manage your personal brand in social media?
Back in 1997, Tom Peters wrote a cover story for Fast Company, “The Brand Called You,” which kicked off many a conversation about personal branding. Fifteen years later, his assertion that you need ‘to create a distinctive role for yourself…a message and a strategy to promote the brand called you’ still rings true. And with the nonstop growing nature of social media, the opportunities to represent yourself and your organization are both plentiful and daunting.
On August 8, I’ll be co-presenting a discussion on personal branding with Danielle Brigida, Social Media Manager for the National Wildlife Federation, at the Bridge to Integrated Marketing and Fundraising Conference in Washington, DC. We want to deliver a session that builds on our past recommendations and reflects what our fellow nonprofiteers want to talk more about. To help us shape the content of our presentation, we’ve created a simple survey to better understand how you, oh mighty nonprofiteers, manage you personal brand in social media. Can you please take a few minutes to fill out this survey by Friday, June 27? We promise to report back on the results!
Here are some of the things we want to know:
- What is the #1 rule you follow when determining whether or not you should share something via social media?
- If you are on Facebook, are you friends with your supervisor?
- If you are on Twitter, do you ‘protect’ your tweets so that only people you approve can see them?
- When was the last time you Googled your name?
Feel free to also share your thoughts in the comments here — and tell your awesome friends and colleagues to take the survey too. You can pass around this URL: bit.ly/PersBrandSurvey.