Start priming for end-of-year appeals.
Yep, it’s that time of year again, and many of us are immersed up to our eyelashes in the year-end campaign season. We’ve written and designed our appeals; developed campaigns; strategized with vendors, designers and consultants; and sent appeals out into the world hoping they will be lovingly welcomed by deep-pocketed donors.
Sure, it’d be fun to put your feet up on the desk and wait for the checks and online donations to come pouring in. But there are a few things you might want to do first.