Photo by Sticker Mule on Unsplash
June 1, 2020

So many choices, so little time: Setting strategies to guide your tactics

To watch or listen to this webinar, please complete the form at the bottom of this page.

When it comes to getting the word out or inspiring engagement with your nonprofit it seems like there are infinite options for communications channels you could use. But with limited resources, which channels are worth your time? Should you use Twitter, Instagram, LinkedIn, or Facebook—and how? Is it time to phase out direct mail or do more of it? Should you train an in-house videographer?

In this video, we zoom out and talk about what strategy is and how you can better define what your communications strategies should be so you can determine which tactics are worth your time, and which you can put on the shelf.

Learning outcomes:

  • Identify different approaches to conducting research and how to factor research into your decision-making.
  • Understand the difference between strategies and tactics and how to create them
  • Discover how you can use your audiences as a guide and answer your questions related to strategies and tactics.

Access the webinar recording

Fill out the form below to watch today.