Late last year, Fundraising Success Magazine asked folks from all across the fundraising spectrum a series of questions focused on fundraising in 2009 and what lies ahead for the sector in 2010. In this article, Sarah Durham and Farra Trompeter share their analysis of 2009 and visions for 2010. Read the article on Fundraising Success website
2009 ended on a high note for many nonprofits whose year-end appeals raised more money online than in 2008.
Because most nonprofits raise nearly 50% of their online donations during the October-December time period, we follow year-end campaigns closely. (We even created a few year-end campaigns for our clients, but more about that in a future Duck Pond issue.)
Last month, our friends at FundRaising Success Magazine ran a column chock full of advice about what nonprofit fundraisers can expect in 2010. It's got some great ideas and predictions from a range of folks -- including a few names you might recognize. Here's a few excerpts from these pros. Notice how many of them swirl around the theme of being smart and consistent with how you communicate with and engage donors.
2009 ended on a high note for many nonprofits whose year-end appeals raised more money online than in 2008.
Because most nonprofits raise nearly 50% of their online donations during the October-December time period, we follow year-end campaigns closely. (We even created a few year-end campaigns for our clients, but more about that in a future Duck Pond issue.)
Last month, our friends at FundRaising Success Magazine ran a column chock full of advice about what nonprofit fundraisers can expect in 2010. It's got some great ideas and predictions from a range of folks -- including a few names you might recognize. Here's a few excerpts from these pros. Notice how many of them swirl around the theme of being smart and consistent with how you communicate with and engage donors.
