Nonprofit Radio: Branding your giving programs with Farra Trompeter
Tony Martignetti, Ishmam Raidah Rahman
Farra Trompeter, co-director, and Ishmam Raidah Rahman, director, audience & donor strategy at the International Rescue Committee, chat with Tony Martignetti on the Nonprofit Radio podcast about branding your giving programs to attract, retain, and upgrade donors.
Farra and Ishmam share their advice around applying brand strategies to your monthly, mid-level, and planned/legacy giving programs. They discuss how you can build connections between your programs and improve outcomes.
