How branding has changed in the nonprofit sector
Big Duck’s Chief Growth Officer Farra Trompeter joins “The sgENGAGE Podcast” to explore what branding means for nonprofit and social good organizations, and how branding has evolved in response to today’s digital tools. Farra talks with host Steve MacLaughlin about how things have changed over the past decade — and how things have stayed the same. They discuss the importance of understanding the why and the who to guide your communications decisions, the need to engage your staff and connect brand and culture, ways speed and accuracy build trust and engagement, and the importance of feedback.
Listen here on Blackbaud’s sgENGAGE website.