1 min Read
November 28, 2016

Who Decides Your Communications Workload?

Kivi Leroux Miller,

Kivi Leroux Miller is president of Nonprofit Marketing and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.”

Kivi and I share a passion and similar perspective about helping nonprofit communicators do their best work. Her Communications Trends Report is one of the few data-driven resources out there: I consider it a must-read. In this guest post, Kivi gives us a sneak peak into her most recent findings. – Sarah

Who decides the priorities for your communications team and controls the workload?

Do you know how that compares to other nonprofits?

We are attempting to answer those questions for you in the 2017 Nonprofit Communications Trends Report.

Based on preliminary results from more than 600 nonprofits, there’s no one clear answer.


The most frequent response is that an integrated team of communications and fundraising staff jointly decide on the workload.

But that’s followed closely by other models where the executive director determines the workload, where the communications department acts as an “internal agency,” and where the communications team itself defines its workload.

Do you think the approach in your organization is under-represented or over-represented in these results?

The survey for the report is open until December 2, 2016 and we want to hear from as many nonprofit communications staff as possible, so we hope you’ll take the survey and add your perspective.

Everyone who takes the survey will receive a free copy of the report in January and be invited to a free webinar a week before the results are released.