Building brand ambassadors: Turning passion into action and donations

What if your marketing and fundraising team could be even bigger—and your supporters need the right tools and guidance to amplify your work? Ally Dommu, director of service development, Eugene Lovendusky, Individual & Planned Giving Manager at The NYC LGBT Community Center, and T. Anthony Patterson, Vice President of Communications at GMHC, explore how nonprofit communicators and fundraisers can extend their impact by equipping supporters to become powerful brand ambassadors and fundraisers.

Discover the art of balancing brand cohesion with individual voice: how do you train staff, board members, and supporters to stay on message while telling their own stories? We’ll dive into peer-to-peer fundraising strategies that work and the importance of giving ambassadors enough flexibility to make the mission meaningful in their own way.

Drawing on insights and real-world experience from Big Duck, GMHC, and The Center, you’ll learn practical ways to mobilize your supporters. You’ll leave with actionable strategies to turn supporters into active fundraisers and vocal advocates, expanding your reach beyond what your team could achieve alone.