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November 1, 2013

Creating audience-centric experiences across channels

It’s easy to think of your nonprofit’s communications in silos by internal department: marketing, development, communications all have their own objectives, right? But of course we all know that the audiences we’re trying to reach don’t fit so neatly into these categories.

If you’ve heard me talk about brandraising (which you can do anytime, by the way, by watching this pre-recorded webinar or by reading my book) you’re probably familiar with the concept of being audience-centric.

Our colleagues over at The Nielsen Norman Group just blogged about the importance of creating a consistent user experience cross-channels. They break down how you design for the experience, not the channel, terrifically well, and use Jet Blue as a case study. Enjoy!