From Year-End Fundraising to Year-Round Engagement

Hopefully, you had a successful #GivingTuesday and year-end campaign. Now it’s time to think about what’s next, and it can be tempting to return to the status quo in the new year.

In this session, Farra Trompeter, chief growth officer, will explore ways you can evaluate and improve your donor engagement efforts year-round through smart communications and activities, blending both new and traditional approaches. She’ll also review examples from nonprofit organizations and share strategies for getting your donors to feel connected to your mission.

You’ll learn how to:

• Gain new ideas inspired by what other nonprofits are doing

• Engage donors through new approaches and activities

• Conduct an online audit