Year-end campaigns as an experience of your brand

Most nonprofits raise 30-50% of donations from individual donors during the year-end giving season. How can you use this moment of generosity to build a lasting connection between new and repeat donors and your organization?

Join Farra Trompeter, co-director, and Erin Dresnick, Senior Director of Development at Parent Project Muscular Dystrophy to explore ways you can create a theme, visuals, and messaging to help the campaign feel special while still aligned with your organization’s brand so that supporters recognize and engage with you year-round.

Key Takeaways:

• Deepen their understanding of how branding applies to campaigns
• Identify steps to creating a campaign, including developing a strong theme
• Learn new approaches they can apply to both year-end campaigns and year-round communications