Where are our donors?

In this session, we’ll explore where donors give and also which channels may be best to reach them. Farra Trompeter, co-director, will share ideas for how you can use communications to create a strong connection with your donors and prospects. Farra will also explore the opportunities and challenges of audience research, and why you should focus on your supporters’ motivations, values, and behaviors to guide what you say, how you say it, and where you show up.

By attending this session participants will learn:

• Ways to conduct audience research
• New ways to examine audience personas and other “best practices”
• How to use audience research to support fundraising and communications