We vs. Me: Building messaging for a movement

In the face of several crises and moments of reckoning, more and more nonprofit organizations are beginning to band together in service of movements that benefit the collective sector and the larger world. Approaching movement messaging—the language that unites and is utilized by many voices and agendas—is complex and multifaceted, but telling the right story can be a gamechanger that inspires allegiance, participation, and large-scale impact.

This session led by  Hannah Thomas, senior strategist at Big Duck, Morgan Fletcher, Director of Marketing & Storytelling at Girls for Gender Equity, and Krystal Two Bulls, LANDBACK Campaign Director at NDN Collective will serve as a guide for communicating about “we” rather than “me” in service of movement building.

Learning Outcomes

• Approach messaging with inclusivity at the center
• Structure and frame your messages effectively
• Critically reconsider some “best practices” that ultimately might hinder your cause