Using donors personas to guide your communications

How can you create a strong connection with your donors and prospects? Your supporters’ motivations, values, and behaviors should guide what you say, how you say it, and where you show up. Learn the benefits and challenges of creating and applying personas.

Join Farra Trompeter, and Mica Bevington, U.S. Director of Development & Communications at Humanity & Inclusion, for this session at the AFP ICON 2021 conference to learn the value of creating personas.