Telling your organization’s story

Creating simple, memorable ways to speak and write consistently about your nonprofit organization’s work can be transformational. Clearly defined and consistently implemented mission and vision statements and messaging platforms are key to ensuring that all points of contact with your organization reinforce the right messages.

In this webinar, hosted by Big Duck’s Chief Growth Officer, Farra Trompeter, participants will:

• Understand the relationship between brand strategy (positioning and personality) and messaging
• Discover new ways to use these tools (i.e. setting your board and staff up to be brand ambassadors)
• Explore when/how to evolve messaging and who to include in the process

This workshop is part of the T. Rowe Price Foundation’s Capacity Building Program and closed to grantees only.