Tell a good story: Crafting mission statements and messages

The root of the word ‘communication’ is ‘communis,’ meaning to make common. Unfortunately, many in the education and grant-funded sectors struggle with identifying the main messages needed to make common to key stakeholders. And for many professionals in the Advanced Technology Education community, help in creating simple, memorable ways to speak and write consistently about their work would be transformational. Clearly defined and consistently implemented mission statements and messaging platforms are key to ensuring that all points of contact with your organization, program, or center will reinforce the right messages.

In this live webinar, hosted by ATE Central,  Farra Trompeter, Vice President of Big Duck will join Rachael Bower, Director/PI of ATE Central. They will review how these messaging elements can be created to more effectively engage students, partners, funders, and other key external audiences. They’ll also revisit the relationship between brand strategy (positioning and personality) and messaging, providing examples of how other organizations define and use these tools, plus lessons from the wider nonprofit world that the ATE community can learn from.