Stop guessing, start listening: Build an audience-centered marketing plan (part one)

Session 1: Get to know your people

In the first session of this two-part series, Big Duck’s director of strategy, Menaka Chandurkar, and senior strategist, Michelle Behar, will help you prioritize your audiences and explore options for conducting research.

This session will help you develop: 

• A clear, measurable marketing goal to anchor your plan
• A deeper understanding of a priority audience, including their needs, motivations, and barriers
• Practical ways to use what you already know—and what you can learn—to inform your marketing

Price: The fee covers registration in both sessions and includes a recording and resources from each session: 

• $200: Organization budget: $5 million or higher or consultant 
• $150: Organization budget: $1-5 million 
• $100: Organization budget:  $500,000-$ 1 million
• $50: Organization budget: under $500,000