NYSAE Engagement Lounge: The Nonprofit Communications Engine

The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. Based on Sarah Durham’s new book, “The Nonprofit Communications Engine: A leader’s guide to managing mission-driven marketing and communications.” You’ll learn a scalable theory that you can apply to your association immediately.

Tools, channels, budgets, and people all change. So how should you manage your association’s communications to maximize engagement in this ever-changing landscape? Whether you’re an executive director trying to figure out what your in-house communications team should prioritize or a director of marketing or membership trying to maximize your capacity with limited resources you need a simple, clear framework that lasts.

This session will share a scale-able theory that you can put into practice immediately.