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Year-end campaigns as an experience of your brand

Hosted by Nonprofit Marketing Summit

August 16, 2022 3:00 pm–August 16, 2022 4:00 pm

Most nonprofits raise 30-50% of donations from individual donors during the year-end giving season. How can you use this moment of generosity to build a lasting connection between new and repeat donors and your organization? This session will explore ways you can create a theme, visuals, and messaging to help the campaign feel special while still aligned with your organization’s brand so that supporters recognize and engage with you year-round.

Erin Dresnick