Mission in focus: Storytelling that strengthens your brand

In a crowded and constantly shifting landscape, strong nonprofit brands aren’t just recognizable, they’re resonant.

In this session, Farra Trompeter, co-director, Kevin Allan, chief executive officer of Changing Our World, Avril Benoît, former CEO of Doctors Without Borders/Médecins Sans Frontières in the United States (MSF-USA), and Shonette Carew, EVP and chief administrative officer at Blood Cancer United, explore how to sharpen your mission through intentional storytelling, align your brand with the communities you serve, and stay culturally and digitally relevant without losing your core identity.

Walk away with practical frameworks to clarify your narrative, unify internal teams around a cohesive voice, and tell a story that inspires action and drives measurable impact.