How to plan, create, and evaluate a year-end digital fundraising campaign

In this two-hour workshop, we’ll cover emerging trends, setting goals, audience priorities, creating a theme, selecting channels, and timing.

You’ll also learn how to evaluate your campaign, so you know what to measure before you launch—and what to analyze and learn from once the dollars come in. Farra Trompeter, co-director, and Nicole Tufts, copywriter, will help you plan out your campaign’s core components and design a roadmap so your team can bring it all to life. We will provide worksheets and resources that you can apply to your nonprofit’s upcoming year-end campaign.

By attending this workshop, you will:

• Generate new ideas inspired by what other nonprofits are doing
• Learn about inclusive and equitable fundraising practices
• Understand year-end and digital fundraising common practices and apply them to your nonprofit
• Learn how to leverage tools like #GivingTuesday to raise more