How to plan, create, and evaluate a year-end digital fundraising campaign

This two-part webinar series will cover emerging trends and essential steps for launching a campaign, including goal setting, audience prioritization, theme development, channel selection, and timing.

You’ll also learn how to evaluate your campaign by identifying key metrics to analyze and learn from once the dollars come in. Big Duck’s director of strategy, Menaka Chandurkar, and copywriter, Nicole Tufts, will help you plan your campaign and design a roadmap so your team can bring it all to life.

These sessions will feature polls, Q&A opportunities, and provide worksheets and resources for an interactive, customizable experience you can apply to your nonprofit’s year-end campaign.

These sessions will help you:

• Generate new ideas inspired by what other nonprofits are doing
• Learn about inclusive and equitable fundraising practices
• Understand year-end and digital fundraising common practices and apply them to your nonprofit
• Learn how to leverage tools like #GivingTuesday to raise more
• Plan, create, and evaluate your own year-end digital fundraising campaign

Who should attend?

Development and communications staff from nonprofit organizations with an existing list of individual donors to solicit online and/or offline. Those new to digital fundraising will find the most value in this series, but there is content that all can benefit from.

Please note: This webinar series is open to nonprofit professionals only.

When and where?

These sessions will be broadcast via Zoom on the following dates:

• Session 1: Wednesday, September 30; 1:30-3:00pm ET
• Session 2: Wednesday, October 7; 1:30-3:00pm ET

What does it cost?

Price: The fees below cover both sessions and access to recordings and resources from each webinar, which we will share after the event.

• $300: Organization budget: $5 million or higher or consultant
• $200: Organization budget: $1-$5 million
• $100: Organization budget: $500,000-$1 million
• $50: Organization budget: under $500,000

*NOTE: ticket purchase is for both sessions on 9/30 and 10/7.

Questions?

Contact Farra Trompeter at [email protected]