How to leverage your anniversary campaign to engage supporters

As nonprofits reach significant milestones, celebrating anniversaries is an opportunity to tell your story, reflect on your impact, and inspire action. As you prepare your nonprofit’s next anniversary campaign, Ally Dommu, director of service development, Debbie DePaola, sr. director of communications of WhyHunger, and Kaylan Moitoso, chief business officer of Parent Project Muscular Dystrophy share approaches, case studies, and tips for how to use this milestone moment to engage your donors, prospects, staff, partners, and wider community.

We’ll explore how to use these campaigns to focus on the future while also celebrating past achievements, ways anniversary campaigns can launch new initiatives, and how to highlight your values in the campaign identity and materials. We’ll also discuss how an anniversary celebration should not just be about your nonprofit’s work itself but also about the collective effort of your partners, donors, staff, volunteers, and community. Participants will learn insights they can apply to the developing the concept and materials to celebrate anniversaries that engage the community, raise funds, increase brand visibility, and more.