Getting your donors to fall in love with you

Landing that first donation is hard – but getting the second gift can be even harder. In this session, Farra Trompeter, vice president of Big Duck, will explore ways you can tell if your donors love you, and how you can use campaigns (capital, annual fund, year-end) to complement your planned giving efforts. Through examples from nonprofits of all sizes, you will gain tips on new techniques to woo current donors, lapsed donors, and even unsuspecting would-be donors (aka “prospects”) into everlasting love. During the session, you will deepen your understanding of the relationship between your organization’s brand and the communications channels you use to engage supporters.

Find more information and register through Crescendo’s website.