Fundraising Market Research

Every organization wants to grow its donor base, but how realistic is it for a national organization to make their brand a “household name” that they can really leverage to raise money?

In this session at AFP International, Big Duck’s CEO Sarah Durham—along with Mary Deyns Brandão, Director of Marketing Communications and Branding, Wildlife Conservation Society, and Nick Guroff, Communications Director, Corporate Accountability International—will share how nonprofits are using market research to understand who is likely to support them, and how to turn that data into actionable insights for attracting donations.